Case Study MoveXM: Efficient data integration that strengthens customer relationships

About MoveXM

MoveXM specializes in customer and employee satisfaction research. With clients including Unigarant, ANWB, and Heineken, and a team of 25 dedicated professionals, MoveXM helps organizations gain valuable insights into customer experience and employee engagement every day.

Known for its reliable, results-driven approach, MoveXM has become a trusted strategic partner for organizations that want to continuously improve customer satisfaction.

The challenge: manual, error-prone data transfers

To conduct customer and employee satisfaction surveys, MoveXM requires customer data such as email addresses and phone numbers. Naturally, this information needs to be transferred as securely as possible.

Until recently, many customers exported this data manually from their CRM system into Excel spreadsheets before uploading the file or sending it by email. While the process itself wasn't particularly difficult, it was time-consuming, prone to errors, and not always the most secure way to handle sensitive information.

Yvette Westerbaan, Client Service Manager at MoveXM, explains:

"Our customers had to manually export all the required information from their CRM system into an Excel file before uploading it or emailing it to us. It's not a difficult task, but it takes time and mistakes happen. It just wasn't an efficient way of working."

Working together with Harmonizer

To make the process both more efficient and more secure, MoveXM partnered with Harmonizer.

Guido played a key role throughout the entire project, from the initial discovery phase through to implementation.

"Guido was incredibly clear, enthusiastic, and always willing to think along with us," says Yvette. "He made the technical side easy to understand for both our team and our customers. He joined every customer call and regularly spoke directly with customers himself. We had complete confidence in him throughout the project."

The solution: integrating AFAS with MoveXM

Harmonizer developed an integration that automatically retrieves the latest customer interactions from the AFAS CRM system every day and securely delivers them to MoveXM.

MoveXM then automatically sends out customer satisfaction surveys based on this data. During the transfer, the integration validates and cleans the data to ensure it arrives accurately and securely.

In addition, Harmonizer feeds the survey results back into AFAS, giving employees immediate access to customer feedback directly within their familiar CRM environment.

The results: saving time, reducing errors, and improving customer relationships

Thanks to the new integration, MoveXM customers such as BKR save valuable time every single day.

"This solution saves our customers around 30 minutes every day," says Yvette. "That's half an hour they can now spend helping their own customers instead of dealing with administrative work. On top of that, data transfers are now much more secure and reliable, which has strengthened the relationship between us and our customers."

Results at a glance

• 30 minutes saved every day on administrative tasks.
• Fewer errors by replacing manual data entry with automated workflows.
• More secure data transfers through a safe and reliable integration.
• Stronger customer relationships thanks to a smoother, more dependable process.

Looking ahead

Following the success of this project, MoveXM is looking forward to future collaborations with Harmonizer.

Yvette explains:

"Harmonizer has proven to be both technically strong and genuinely customer-focused. We see them as a true partner—not just because they deliver a solution, but because they actively think along with us and help us improve."

Guido's perspective

At Harmonizer, we're incredibly grateful for the trust that both MoveXM and its customers placed in us. The systems we integrated and the processes we automated are central to their day-to-day operations.

Guido adds:

"It's incredibly rewarding to contribute to something that's so important to our customers' business. We've come to know both MoveXM and its customers as highly professional, customer-focused organizations—values that are just as important to us. We're excited to continue building on this partnership and delivering even more value to MoveXM and its customers in the future."